Audience Engagement

Management

Broadway productions engage Broadway Plus to provide Audience Engagement Management. Producers turn to the experts at Broadway Plus to provide a dedicated team member to handle all things related to patron hospitality, photo booth marketing, special events, and VIP/Press guests in the theater. Designed and managed by Mary Ragus, this role works entirely during performance hours and streamlines all marketing/social media activations on-site, stepping in so management teams can focus on the essentials. It’s about having that extra person there every night to make sure everything goes perfectly. Recent partners include Harry Potter and the Cursed Child, Slava’s Snowshow, and Little Shop of Horrors.

Expert Management of:
PHOTOBOOTH EXPERIENCE
Maximize social media reach
VIP HOSPITALITY
Host special guests and celebrities and maximize their impact
TALK-BACK COORDINATION
and other special event needs
LOTTERY MANAGEMENT
Hype the crowd!
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