Nathaniel started Broadway Plus in 2016 as the first and only company to fulfill and promote Official VIP experiences for Broadway shows, a distinction that holds true today. The company quickly gained the attention and support of the Broadway and luxury travel industries alike, as a much-needed link between the two. It has since grown into a category-defining one-stop-shop that offers a myriad of exciting ways for Broadway fans to connect with Broadway “beyond the ticket,” both virtually and live in New York City.
As a producer, Nathaniel lead-produced CLEOPATRA at Chelsea Music Hall, which played to critical acclaim and was described by The New York Times as “bootylicious.” Prior to founding Broadway Plus, he worked as a company manager, management associate, and intern on Broadway and Off-Broadway productions including Hamilton, Wicked, Sting’s The Last Ship, Next to Normal, Billy Elliot, and Ragtime, for elite theatrical management and production companies including DR Theatrical, Baseline Theatrical, Serino/Coyne, and The Producing Office.
Nathaniel proudly serves on the Junior Board of the Make A Wish Foundation’s New York chapter, aiding the organization’s fundraising efforts and granting dozens of Broadway wishes each year.
B.A. in Theater Studies, Duke University; Business Certificate, Columbia University
Hairspray, Kinky Boots, Ragtime
Moulin Rouge!, Six, Hamilton
Five Napkin Burger, El Centro, Nizza, Bar Centrale
Nathaniel is a fourth-generation entrepreneur and global circumnavigator who believes cheese should be included in every meal.
Tyce Green is a true performer and entrepreneur combined.
As a performer, he’s toured with mega-hit bands: Heart, Air Supply, and Berlin, recorded a solo album with Grammy-Award winning songwriter Jim Steinman (Bat Out of Hell, Total Eclipse of the Heart, It’s All Coming Back to Me), and appeared on ABC’s American Idol. Tyce is also a runway model who’s appeared at New York Fashion Week and Project Runway on Bravo. Currently, he can be seen on tour as Annas in Jesus Christ Superstar.
As an entrepreneur, Tyce has built some of the most successful Broadway educational enterprises. At age 19, he started his first business, The Audition Consultant, providing tailored coaching expertise. The idea came during his freshman year of college, where, as the resident “musical theatre nerd,” he was known for having a wide knowledge of obscure repertoire. The seniors would go to him for song suggestions and he’d listen to them sing and immediately be able to suggest unique material. A few years into teaching, at age 22, Tyce was frustrated that he couldn’t play piano… so he taught himself!
As his acting career accelerated, he met and worked with esteemed Broadway stars, many of whom expressed their frustration with the lack of available teaching opportunities. Looking to fill this niche, Tyce combined his coaching and business skills into becoming an “educational agent” for Broadway performers under the company, Straight From New York. Continuing his work with educational institutes, he found many were hindered by budgets, so he founded Artists & Beyond, which provided not only educational services and artists, but also the consulting necessary for schools to recoup their “investments” on events.
After COVID in March of 2020, A&B pivoted to online booking, gaining a large following with lightning speed. This caught the attention of a certain competitor, and in 2021, Artists & Beyond merged with Broadway Plus, solidifying a groundbreaking industry partnership.
Ragtime, Hello Dolly!, The Color Purple
The Smith, John’s of Times Square, Glass House Tavern
Tyce has appeared in more episodes of Project Runway than any other male model in the show’s history.
Simon David has co-founded multiple successful ventures in the entertainment and lifestyle concierge industries, building on years of experience and valuable contacts in the sector. In the course of his career, Simon has produced thousands of custom experiences for an exclusive list of high-net-worth clientele including celebrities, dignitaries, and multiple members of the Forbes World’s Billionaire List. Simon has been instrumental in establishing Broadway Plus as the go-to resource for Broadway within the luxury travel and lifestyle management industries.
B.S.B.A., The Ohio State University
Jersey Boys, Hamilton
The Book of Mormon, Dear Evan Hansen
Gallagher’s Steakhouse, Tony Di Napoli’s, Haru
Corey joined Broadway Plus following four years on the Sales & Ticketing team at Disney Theatrical Group. Prior to Disney, Corey held General and Company Management roles at Manhattan Theatre Club, the National Theatre, PW Productions, and 321 Theatrical Management. Corey oversees Broadway Plus’ robust portfolio of sales strategy initiatives, including strategic partnerships & planning, corporate events, and revenue management.
B.S. in Arts Administration and Management, Boston University
Sweeney Todd, Little Shop of Horrors, Next to Normal
Hadestown, Hamilton, Dear Evan Hansen
Glasshouse Tavern, Hold Fast, Souvlaki GR
Corey has appeared on both Saturday Night Live and MTV’s True Life.
Ryan got her start on Broadway in the management office of Beautiful – The Carole King Musical in 2013. From there, she was quickly recruited by legendary Broadway advertising agency Serino Coyne, where she held positions in account management and event coordination. Ryan graduated to planning Broadway’s biggest opening night parties – some of her most memorable openings include Dear Evan Hansen, CATS, and The Color Purple. She also had the honor of coordinating the Honors Reception, Awards Luncheon, and the iconic Plaza Hotel Tony Awards After Party in 2015 and 2016. Ryan then spent the next few years honing her startup and marketing skills at two NYC-based startups in the event, technology, and real estate industries. Ryan oversees Broadway Plus’s community-based projects and initiatives including large-scale events, operations and systems building, email marketing, and much more!
B.A. in Theater Studies, Duke University
Starlight Express, Les Misérables, Rent
The Phantom of the Opera, Wicked, Hamilton
Dutch Fred’s, BEA, Wine Escape
Ryan has lived on three continents.
Betsy Werbel is a former Broadway performer who has been working in New York City for over 25 years as a professional artist and event planner. Betsy was seen by millions on Broadway and around North America in both Wicked and Les Misérables, making her a true Broadway veteran. Betsy is very active philanthropically, having produced fundraising events and raised funds for multiple foundations including The Brian Werbel Memorial Fund, Medwish International, and many others.
B.F.A. in Performance, University of Cincinnati College-Conservatory of Music (CCM)
Les Misérables, Ragtime, Rent
Come from Away, Dear Evan Hansen, Wicked
Medi Wine Bar, Giardino 54
Hillary has been working in Group Sales for nine years and was the event manager for nine Broadway theaters. She is data-driven while also being passionate about the customer experience. Outside of Broadway she is a volunteer for Phi Sigma Pi National Honor Fraternity and Hugh O’Brian Youth Leadership.
B.A. in Economics and Theater Arts, Rutgers University; Data Analytics Certificate, Springboard
Waitress, Les Misérables, You Can’t Take It With You
Come From Away, Jagged Little Pill, Harry Potter and the Cursed Child
Haru, Dafni Greek Taverna, Toloache
Hillary performed in operas while in High School, with roles ranging from a bird woman to a ghost prince.
Ally Weber’s “big break” was at the age of 18, when a start-up called the Broadway Briefing gave her a chance to join its team. That year, she had the opportunity to write drafts of the daily newsletter that revolutionized how the theater industry takes in news, conduct product development research for Broadway Briefing Pro (upgraded newsletter with exclusive insights and analysis), and learned about the ins-and-outs of start-ups and the commercial theater landscape. From there, Ally gained valuable industry experience at 321 Theatrical Management, The Pekoe Group, AKA NYC, and the Ambassador Theatre Group/The Emerson Colonial Theatre, where highlights include collaborating on the marketing of hit-shows such as Wicked and Avenue Q. Ally was instrumental to the development and launch of Broadway Plus’s virtual experience platform beginning in March of 2020.
B.F.A. in Theatre & Performance, Emerson College
Carousel, Beautiful – The Carole King Musical, A New Brain
Six, Hamilton, Jagged Little Pill
Butter Midtown, Nizza, Bocca Di Bacco
When Ally saw her first Broadway show (Beauty and the Beast), she dressed up as Belle. During intermission, an advertising executive from the show spotted her and asked if she wanted to be in a commercial for the show!
Chris graduated from Muhlenberg College in 2018 with a Bachelor’s degree in Theatre (Acting) and English. Prior to graduating, Chris served as a Public Relations Intern at Philadelphia’s Kimmel Center for the Performing Arts, and as the Marketing Director of NYMF’s Student Leadership Program Concert. In his spare time, you can find Chris binging old seasons of Big Brother.
Sunday in the Park with George, Hamilton, Hello Dolly!
Six, Jagged Little Pill, West Side Story
Hold Fast, BareBurger
Chris received a varsity letter in high school for bowling
Taylor is a performer and event producer based in the United Kingdom. At only 19, he boasts impressive contacts within the West End and Broadway, including the UK, Broadway, and Australian casts of SIX. He started out by hosting and creating “Theatre Fan Parties,” and when the pandemic hit, he decided to take it all online. To date, he’s hosted over 250 workshops, concerts, Q&As, and reunions, including a live concert at the Arts Theatre in London. Outside of producing, Taylor is a performer, currently training at the prestigious Guildford School of Acting.
Six, Book of Mormon, Beetlejuice
Six, Book of Mormon
Preto, Joe Allen, The Ivy, and The Theatre Cafe
Taylor has seen Six 28 times and Kinky Boots 35 times!
Michelle Palm Martin is graduating from the University of Michigan in 2021 with a Bachelor of Theatre Arts and a Concentration in Performing Arts Management. Originally from Caracas, Venezuela, Michelle grew up in South Florida. In the past, Michelle has worked at Disney Theatrical Group in New York City, International Artists Management in London, and the Broward Center for the Performing Center in Ft. Lauderdale. She’s the Co-Founder of Blank Space Workshop, U of M’s Playwright Development workshop organization, and the Co-Executive Producer of MUSKET, the country’s largest student-run musical theatre organization.
In the Heights, The Drowsy Chaperone, Legally Blonde
Harry Potter and the Cursed Child, Aladdin, Dear Evan Hansen
Los Tacos No. 1, Esca, Blue Dog
Michelle is “Ms. Worldwide” with three citizenships – Venezuela, Spain, and USA!
Lauren Katz is a senior at Northwestern University, doubling majoring in Theatre and English and receiving a certificate in Integrated Marketing Communications. She is so excited to be rejoining the Broadway Plus family after having been a marketing intern for the company in the summer of 2019! Lauren has also previously worked as a marketing intern at Primary Stages, a music director for The Extraordinary Sophisticated Imagination Club, and a writing assistant for the American Music Theatre Project. At Northwestern, she has been an education director for Purple Crayon Players, a TYA student theatre board, and The Waa-Mu Show, America’s largest student-written full-length musical. Additionally, Lauren was the co-head writer of The 88th Annual Waa-Mu Show: For the Record, an opportunity that opened her eyes to her passion for musical theatre writing and new work development.
The Lion King, Wicked, and Sunday in the Park With George
Hamilton, Dear Evan Hansen, and Hadestown
Lauren has always had a bad sense of direction. When she saw her first Broadway musical, The Lion King, she went to find the bathroom and accidentally ended up behind the stage curtain and saw the skeleton graveyard.
Eli Kline is a senior student at Duke University, graduating in 2022 with a degree in English and Media Studies. Just an actor in high school, Eli found a place for himself backstage in college and joined Broadway Plus as a sales intern in the summer of 2020. With Broadway Plus from 2020-2021, Eli has moderated and hosted over 90 group events with Broadway stars!
Thoroughly Modern Millie, Hamilton, In the Heights
Hamilton, Dear Evan Hansen, Wicked
Eli was on a Disney Channel Holiday Special in 2016 with Descendants stars Cameron Boyce and Sofia Carson. When asked live in front of the Cinderella Castle if he had any advice for the young fans watching, Eli famously said, “Pick something your passion and never give up.” That was his first and last time on television.
Simon Rabinowitz is a producer studying Theater and Economics at Yale. Simon was born and raised in Philadelphia, and in his junior year of high school, he discovered the world of producing theater. Simon has previously interned at the Charlotte Wilcox Company, Broadway Brands, and the Cape Cod Theatre Project. At Yale, he is the treasurer of the Yale Dramatic Association, director of the musical comedy improv troupe Just Add Water, and works on the business teams of the Yale College Council and Yale Daily News. He also produced several shows, ranging in scale from small-cast plays to original musicals.
Urinetown, Ragtime, Fiddler on the Roof
Come From Away, Hadestown, Ain’t Too Proud
Sticky’s Finger Joint, Chikarashi, Emma’s Torch
Simon has two fake teeth – but you’ll never guess which ones they are.
Noa Spero is a rising junior at the University of Pennsylvania studying Theatre Arts and English. She has always been an ardent theatre nerd, pulling out all the stops to be involved in theatre as much as possible, and become all too familiar with the bus circuit from 30th Street Station, Philadelphia to Hudson Yards. She has also previously worked for Todaytix, Walnut Street Theatre, The Arden, Jennifer Tepper (Be More Chill), and Sue Gilad and Larry Rogowsky (Moulin Rouge, Company, Jagged Little Pill) where she discovered even further how much she loved working in all capacities in the Broadway world.
Angels in America, The Inheritance, Sunday in the Park with George
Harry Potter and the Cursed Child, How I Learned to Drive, Company
Noa realized early on that acting wasn’t for her when she played Mrs. Soames in her middle school production of Our Town and ended up forgetting half her lines.
Julia Walker is a Stage Manager at Fordham University, currently pursuing a degree in Theatre Design and Production. Julia is originally from the Bay Area in California, where she began working on the technical side of theater while in high school. Julia has shadowed the stage management team of Wicked, and interned at the Marin Shakespeare Company.
Anastasia, Jagged Little Pill, The Hunchback of Notre Dame
Harry Potter and the Cursed Child, Come From Away
The Marshall, Dos Caminos, Noodies
Jeremy is an accomplished musical theater writer, best known for musical romps and pop-tart bop songs. Projects in development include Furrious and Botoxic. Jeremy has spearheaded and managed PR, marketing, and social media campaigns for several performers and corporations, as well as Off-Broadway shows and not-for-profit theaters. Jeremy is currently pursuing his MFA in Arts Policy and Management; he plans to advocate regionally and nationally for greater arts access and funding. Jeremy is passionately involved with BCEFA and the Broadway Green Alliance.
Rye Myers is the Founder of RyeTheNewsGuy.com, a multi-media entertainment company founded in 2015. Knowing that the news industry needed to be overhauled in its current format, Rye set out on a mission to create a platform focused ONLY on light-hearted, positive, fun, and entertaining content. Since its founding, Rye has had the distinct honor to interview and rub elbows with some of the biggest names in the world of Broadway and Hollywood, including EMMY, GRAMMY, and Tony Award Winners. In the fall of 2020, Rye created “Live with Rye!” a new digital talk show series with guests from the Broadway and Entertainment world. Rye is also a producer and is President of Rye Entertainment, a production company that is breaking boundaries with it’s innovative and groundbreaking content across TV, Film, Theater, and Digital.
Arielle has always been active in the performing arts and began her professional career at the age of three! Classically trained in Opera and Musical Theatre, Arielle received her Bachelors of Music in Vocal Performance at Texas Tech University; while doing regional theatre, both domestically and internationally. You can find her performing at New York’s highly acclaimed Lincoln Center, Feinstein’s/ 54 Below, The Green Room 42, and multiple shows/ concerts/ masterclasses throughout the United States and the United Kingdom. Arielle has been in multiple film festivals and was the creator of the highly acclaimed “NYC Story Goes As Follows…” book series. Arielle is very active in producing cover videos for Broadway and Commercial music songs.
Bachelors of Music in Vocal Performance – Texas Tech University
Les Miserables, The Color Purple, The Light In The Piazza, SIX, Miss Saigon
SIX, Phantom of the Opera, Dear Evan Hansen
Flippers, Sarabeths, Hillstone, 5 Napkin Burger
Arielle eats pickles like corn on the cob