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Broadway Plus Acquires Artists & Beyond

Broadway Plus Acquires Artists & Beyond

Consolidation of Two Industry-Leading Platforms Creates Database of Over 500 Broadway Artists Available for Meetings, Coaching, Virtual Concerts, and More

NEW YORK, N.Y. (February 5, 2021)Broadway Plus is pleased to announce the acquisition of Artists & Beyond, Inc. Both companies grew exponentially in 2020 by adapting previously-existing business models for the new virtual Broadway landscape. The merger represents the consolidation of the two foremost industry leaders in online booking for Broadway artists and professionals. In 2020, the two companies paid out a combined $750,000 to Broadway artists left mostly unemployed by the industry shutdown.

“By joining forces, we streamline the booking process for both our artists and fans, reducing friction and helping us get to the good stuff: connecting with one another,” said Nathaniel Hill, Founder, and President of Broadway Plus. With the merger, the Broadway Plus platform offers online booking for over 500 Broadway artists with over 200 Tony Award Nominations, helping hundreds of fans around the world connect with Broadway stars every week. 

“I’ve admired Artists & Beyond since I first discovered it,” Hill continued. “Tyce Green is a visionary entrepreneur who built a great service. He shares my passion for the Broadway industry, the artists who bring it to life and spreading joy through connection. I built Broadway Plus to serve the VIP experience market, so Tyce’s decade of experience in the complementary-but-different education sector enables us to expand Broadway Plus to millions more at a more accessible price. It’s an honor to work with Tyce and his team to merge and solidify the new Broadway Plus as the undisputed industry leader in online booking for Broadway artists.”

About Broadway Plus: 

Broadway Plus, founded by Nathaniel Hill in 2016, is the first and only company to create and promote VIP packages for Broadway shows. Since March 2020, the company has grown into a one-stop-shop for those looking to connect with the magic of Broadway in a deeper way, offering virtual experiences and lessons, workshops, corporate events, their PlusPass subscription program, and more. Broadway Plus has provided Official VIP Services for Broadway’s biggest stars and productions including Chicago, Wicked, Kinky Boots, Beautiful: The Carole King Musical, Betrayal starring Tom Hiddleston, Sea Wall / A Life starring Jake Gyllenhaal, Harry Potter, and the Cursed Child, and multiple productions set to open or resume in 2021. 

About Artists & Beyond: 

Artists & Beyond was founded in 2018 by accomplished actor, vocalist, and model Tyce Green to adapt his first venture, Straight From New York, for the online medium. The site is designed to handle the administrative and promotional work necessary for the creation and maintenance of an artist’s virtual coaching studio, so that they may enjoy more time with their students. Both Straight from New York and Artists & Beyond serves theater educators and fans seeking to connect with Broadway stars for workshops, masterclasses, concerts, and more.